In the course of time, Gerard recognized a change in the animal feed market. Large collaborations and mergers happened, and meanwhile the demand for companion animal feeds grew. Coarse mixes and mueslis ousted more and more pelleted feeds. From this incipient development of muesli feeds, sales company Hepromij BV was born.
Due to a growing demand for real specialty products in all markets, Gerard decided to fully focus on development and production of specialty top segment products. The company grew into the ‘Speciality Factory’ that Hepromij BV still is today.
Currently the 3rd generation, in the person of Jasper Versteijnen, Gerard’s son, is at the helm of this family company.